How to Organize a Motorcycle Spare Parts Store to Make It Attractive and Selling

Many people think that the layout of a motorbike spare parts shop is not very important considering that this shop is generally a complementary product to the repair shop business. Therefore, it is not surprising that many workshops plus motorbike spare parts shops have an unattractive appearance.

In fact, the layout of the spare parts shop affects customer comfort. A good, neat and clean layout will not only be comfortable to look at but will also allow for faster service. So, how do you organize a motorbike spare parts shop so that it is more attractive and in demand? Check out the following tips:

1. Place the shop next to the workshop

Generally, people place spare parts shops directly behind workshops due to several reasons, including limited land. One of the challenges of creating a spare parts shop with a design like this is that the front of the shop will look dirty because of oil and so on.

As a solution, if you have large enough land, you can build a spare parts shop next to the workshop with folding doors on both sides. In this way, the front area of ​​the shop will look cleaner, while the side area can be used to supply the materials needed for the workshop.

So that it doesn't look too empty, you can place various additional facilities in front of the shop, such as chairs for customers to wait, Pertamini to sell retail petrol, or even a drink refrigerator that customers can buy while waiting for their vehicle to be repaired.

2. Items are grouped according to their use

Another challenge in organizing a spare parts store is that the size of the merchandise varies greatly. To make searching easier, make sure you group the items according to their use. For example, motorbike lights are placed in a different place from the tires or brake linings.

You can buy a small basket to hold small items. Don't forget to paste the names of the items in the basket on the back of the basket. The goal is so that you can find it easily.

3. Put oil and fast-selling goods at the front

The third tip is to put oil and other fast selling goods at the front of the shop or if your shop is next to a workshop, like tip number 1 above, then put the oil to the side. The goal is so that when a customer comes to change oil or buy general goods, he can be served quickly.

To make it even easier, you can also display oil using open shelves, and not display cases. This way, customers can easily choose the oil they want to use and your employees can easily pick it up.

Apart from oil and items that you buy a lot, you can also put items that are interesting or unique in shape at the front of the shop, such as motorbike stickers, key chains, motorbike seat models and so on at the front of the shop. The aim is to attract customers, both those who come for routine servicing and those who just stop by to buy petrol.

4. Create a varied store with various kinds of shelves

Spare parts shops generally do not have a self-service model (customers search for the goods themselves) because there are still many people in Indonesia who don't know the ins and outs of motorbikes at all. However, that doesn't mean this shop can only be filled with display cases. You can make it even more varied by adding shelves with various models, such as:

4.1. Rack to accommodate tires

4.b. A place to hang spare parts that can be hung

4.c. Open oil rack

Apart from being able to provide interesting variations for customers, shelves with various models can also help you to save space or find the items you need.

5. Maximize Sales With Mixed Designs

Although generally the sales system in a spare parts shop is that the seller picks up the goods the customer needs, there is nothing wrong if you open a shop with a combined system, i.e. some goods can be purchased by self-service, while others have to go through employees. With this system, it will be easier for customers to find the items they need and long queues in the store can be reduced.

To use this system, you can place items that are commonly purchased and known to the public in the supermarket section, while customized items , such as batteries or important motorbike components, can go through employees. Don't forget, for mutual safety, place the cashier near the entrance and exit.

6. Pay attention to the store's color combination

The color combination of the shop, especially when combined with the workshop, has quite an influence on the image of the shop in the eyes of customers. This is because an inappropriate color combination, combined with dirt left over from repairs in the workshop, can make the shop look dirty and unkempt.

In this case, you can use white paint for the top of the shop and workshop and another darker color at the bottom. This is so that customers can focus on the clean white color displayed, so that it gives the impression that your shop is clean, while the dark color underneath aims to disguise dirt that could arise due to activities in the workshop.

Not only the walls, you should also pay attention to the color combination when choosing the color of the floor and shelves to be used. An inappropriate combination of shelf colors will actually make the shop look too crowded, sloppy and dirty, as is the case with the choice of floor colors and motifs. Fortunately, currently many shelf sellers provide options for ordering custom shelves, both in terms of material, model and color.

7. Customer Education Zone

Adding an educational zone in or around the store can be an innovative way to attract customers. This zone can contain information about how to maintain a motorbike, an introduction to the functions of various spare parts, or driving safety tips. That way, your shop will not only be a place for transactions, but also a source of useful information for customers. This can increase customer trust and loyalty towards your store.

8. Put up promotional signs in front of the shop

A marketing strategy using design will not be successful if it is not accompanied by an invitation to stop by ( call to action ). In the context of motorbike spare parts shops and repair shops, this call to action can be in the form of a banner or neon box that says the name of the shop and its services.

You can display this banner and neon box in front of the shop. For banners, make sure the size is no more than ¼ of the height of the shop, so that the banner does not block sunlight or block the view of passing customers from activities in the shop.

9. Technology Integration in Services

In today's digital era, utilizing technology can be an added value for your motorbike spare parts shop. For example, providing online ordering services via a website or application. This not only makes it easier for customers who cannot visit the store directly, but also expands your market reach. You can provide an online product search feature that makes it easier for customers to find the spare parts they need without having to go to the store. One online platform that you can use to develop a motorbike spare parts shop is ShopKey. Check out the superior features that ShopKey offers on the following page !

Apart from the 9 points on how to organize a motorbike spare parts shop above, what is no less important is maintaining the cleanliness of the shop itself. Of course it's useless if the shop is designed in such a way but no customers stop by because the location is dirty, right?

Make sure you clean your shop and workshop thoroughly every day. The best quality motorbike repairs will make someone a regular customer of your services, but providing a neat and clean shop will bring in new customers for you.

Further Reading

Are you interested in learning how WhatsApp can benefit your business? Read these articles to find out:

• WhatsApp Business API: The Ultimate Guide to WhatsApp API [August 2023]
• WhatsApp’s New Conversation-Based Pricing: Effective from June 2023
• To be posted.

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