Is having the WhatsApp Green Tick a requirement for using WhatsApp API?

Do you believe your WhatsApp Business API profile loses value without the Official WhatsApp Green Badge?

Well, you’ve landed in the right place!

Not having the Green Tick won’t impact your business’s marketing and conversions on WhatsApp, but it does come with an added benefit, which we’ll explore in this blog.

We’ll investigate whether the WhatsApp Green Tick is essential for your WhatsApp Business profile or if you can still operate your WhatsApp Business API account without it!

1. What is WhatsApp Green Tick?

The green tick on WhatsApp serves as a verification badge indicating that an account, usually associated with a prominent business, celebrity, or organization, has undergone verification by WhatsApp to confirm its authenticity. Displayed as a green tick icon next to the account’s name in chats and group conversations, this badge aids users in distinguishing genuine accounts from potential impostors. It instills a sense of trust when engaging with verified accounts.

2. Is WhatsApp Green Tick really necessary to use WhatsApp Business API?

The simple answer to this question is No!

Getting the WhatsApp Green Tick is not so easy, a company requires multiple things to be taken care of before they can apply!

But even without a Green Tick a company still can access all the features of WhatsApp Business API.

Here are some major points to get the Green Tick:

1. WhatsApp Business API Account: Apply to access the WhatsApp Business API. You can do this through a WhatsApp Business Solution Provider like ShopKey which is Powered by WhatsApp Official Business API.
2. Well-established brand: An account must typically belong to a notable business, celebrity, or organization. This typically means, a brand must have a few organic PR articles on the web, and a website of its own can help establish yourself as a well-known brand.
3. Good website SEO: Even with a website of your own, Your website should rank 1st whenever someone searches for your brand name/website.

The WhatsApp Green Tick doesn’t impact your ability to use your WhatsApp Business API account. While it enhances your business credibility, obtaining the Green Tick doesn’t provide any extra features or advantages on WhatsApp.

The ONLY difference between a verified & unverified WhatsApp Business API account is the Official Green Badge. A verified WhatsApp Business Account appears with the business’ display name while unverified WhatsApp Business accounts display a user’s phone number.

Note here that this too will be nullified as Meta will be rolling out a feature in which non-verified accounts will also appear with their WhatsApp Display Name.

As you can see, the profile sections of both verified & unverified WhatsApp Business API accounts are the same as shown in the image below.

3. What is the importance of Green Tick?

The WhatsApp green checkmark, or tick, holds significance for businesses as it ensures trust, boosts customer confidence, provides valuable communication tools, and contributes to a positive brand image. These factors collectively contribute to improved customer engagement and overall business success.

1. Trust and Authenticity: The Green Tick serves as a visual confirmation for users, assuring them that they are engaging with a legitimate and verified business. This is particularly crucial in an environment where scams and fake accounts are prevalent, fostering trust and credibility.
2. Customer Confidence: The presence of the green checkmark increases customer confidence, leading them to engage more actively with the business. Customers are more likely to respond to messages, make inquiries, or complete purchases, knowing they are dealing with an authentic entity.
3. Profile Recognition: The badge sets the business profile apart, making it easily identifiable in chats and group conversations. This distinction facilitates customers in finding and connecting with the business more effortlessly.
4. Features and Tools: Verified business accounts often gain access to additional features and tools provided by WhatsApp for business communication. These tools, such as automated responses, catalog sharing, and customer support features, enhance the overall customer experience.
5. Official Communication: A verified account is beneficial for official communication with customers, suppliers, and partners. It acts as a safeguard against impersonation and misinformation, ensuring that customers recognize they are interacting with a genuine business.
6. Brand Image: Displaying the green tick/checkmark contributes to enhancing the business’s brand image. It signals professionalism and a commitment to maintaining a reliable and authentic presence on WhatsApp, further reinforcing a positive perception among customers.

4. Even without the Green Tick on WhatsApp, you can do all this with our most powerful ShopKey Platform

1. Unified team-inbox: Real-time monitoring of all conversations with unlimited devices on one number.‍
2. Integration with Business Systems: Integrates with existing CRM and business systems, streamlining operations and providing a seamless experience for both businesses and customers.‍
3. Automate Notifications: Allows for the implementation of automated responses & notifications, facilitating quick and efficient customer support and service.‍
4. Broadcast messages: Broadcast offers, and promotional messages to thousands of users in one go.

5. Get WhatsApp Green Tick for FREE with ShopKey

As you have finished up at this point, numerous factors impact whether your business gets verified. That is the reason it’s vital to have a resource you can go to for help.

ShopKey is an official WhatsApp Business API provider. By setting up an account with us, you can get the insight and support necessary to get the WhatsApp Green Tick Verification for your business for FREE!

However, it’s not a necessity, even without the Green Tick you can easily utilize all the features of WhatsApp business API with ShopKey, the WhatsApp Green Tick certainly adds a factor of Trust & Authentication to your WhatsApp profile.

Further Reading

Are you interested in learning how WhatsApp can benefit your business? Read these articles to find out:

• WhatsApp Business API: The Ultimate Guide to WhatsApp API [August 2023]
• WhatsApp’s New Conversation-Based Pricing: Effective from June 2023
• Top 10 Unique WhatsApp API Benefits You Need To Know

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