Top 10 Unique WhatsApp API Benefits You Need To Know

In today’s hyper-connected world, digital communication has become a crucial aspect of our daily lives. Whether it’s for socializing or business, digital channels provide unparalleled speed, convenience, and extensive reach. This shift has revolutionized how businesses function and engage with their customers, giving rise to innovative platforms such as WhatsApp.

WhatsApp has over 98% message open rate & 45–60% click-through rate & carries a fantastic potential for Business Growth.

WhatsApp can help businesses grow in several different ways. From communication to providing customer service, to order updates, WhatsApp is the platform that can do it all!

That’s why, many top-tier Brands are using WhatsApp API from ShopKey to scale their sales & notch up their customer support.

In this blog, we’ll list the top 10 Benefits of using WhatsApp API for Business.

1. What is WhatsApp API?

Let’s first understand what is WhatsApp Business API!

WhatsApp API differs significantly from WhatsApp Business App! It serves as a channel specifically designed for small to mid-sized businesses and enterprises, aiding them in expanding their sales and delivering exceptional customer support through WhatsApp.

It stands out as the ideal choice for businesses aiming to connect with a vast audience on WhatsApp.

WhatsApp itself doesn’t provide a platform or application for utilizing the API. To employ WhatsApp API, you’d require the services of a WhatsApp API provider like ShopKey. With ShopKey, you can:

1. Broadcast bulk messages to an unlimited number of users with one click.
2. Implement WhatsApp chatbots to automate frequently asked customer queries.
3. Automate notifications on WhatsApp by integrating with your CRM and software, such as order confirmations and delivery updates.
4. Offer multiple human live chats on an unlimited number of devices using the same phone number.
5. Run WhatsApp retargeting campaigns for specific audience segments.
6. Instantly get a business website of your own
7. Create & Run click-to-WhatsApp ads on Facebook/ Instagram via ShopKey & direct thousands of leads to your WhatsApp.
8. And much more…

2. Top 10 Benefits of Using WhatsApp Business API

WhatsApp Business API offers numerous benefits for businesses. Here are 10 of the most impactful ones:

2.1. Already the most popular messaging app

WhatsApp, with over two billion users, stands as a dominant player among instant messaging apps.

Widely accessible across 180 countries, a significant portion of the population in India, Brazil, Italy, Argentina, South Africa, Malaysia, Colombia, Turkey, Spain, Indonesia, Nigeria, and Kenya actively uses WhatsApp. Its presence is also growing in France, Germany, and the United States.

The widespread adoption of WhatsApp is attributed, in part, to its free-of-cost service for consumers, replacing paid SMS and phone calls. This feature is particularly advantageous for international communication with family and friends. Starting is simple, requiring only a phone number, and the user-friendly messenger app is available for both Android and iOS users.

In essence, there are no barriers for active users, and if you opt for WhatsApp Business, your target audience is already present on the platform.

2.2. Reach an international audience

WhatsApp boasts an active user base of 2.2 billion individuals spanning over 190 countries worldwide.

It stands out as the predominant communication platform in countries such as India, Brazil, the United States, Saudi Arabia, and more.Cpu

This widespread usage positions WhatsApp as an exceptionally accessible marketing platform for promoting your products and services globally. Regardless of your business’s location, connecting with audiences in multiple countries becomes effortlessly achievable through WhatsApp.

2.3. Secure and Trustworthy

Users enjoy the fact that all WhatsApp chats use end-to-end encryption. From a business point of view, it’s secure enough to exchange sensitive information like payment links.

WhatsApp employs end-to-end encryption to safeguard user privacy and security. Likewise, all communications between businesses and customers using the WhatsApp API are secure and end-to-end encrypted.

This establishes WhatsApp as the most secure platform for banks, financial institutions, and various businesses to share sensitive information without any safety apprehensions.

2.4. Private and Personalized communication to customers

Direct messaging is great for tailored offers and individual customer service. You can send personal account credentials, order updates, and assist in a safe, one-on-one chat.

You can ask questions to make precise product recommendations, unlike on-site upsell widgets. The WhatsApp Business API also connects to your CRM suite, enabling you to use customer insights to customize your communication and is a great opportunity for improving customer satisfaction.

2.5. Supports two-way communication

WhatsApp Business API supports two-way communication with customers by enabling businesses to send messages and receive responses through the platform. On WhatsApp, customers can connect with you & get answers to their queries in real-time instantly.

Businesses can initiate conversations with customers using message templates approved by WhatsApp. After a business sends a message to a customer, a 24-hour window opens during which the business can respond to customer queries without any additional charges. This allows for real-time and interactive communication.

Click here to learn more about WhatsApp Conversations.

2.6. Send automated notifications to customers on WhatsApp

WhatsApp Business API (WABA) services enable merchants to automate notifications, enhancing communication efficiency and customer engagement.

Automated Notifications get triggered whenever a user makes an action; e.g. add product to a cart, make a payment, etc.

Automating notifications can benefit merchants using WhatsApp Business API in various ways such as:

• Abandoned Cart Recovery — Automated notifications can be used to remind customers about items left in their shopping carts, providing an opportunity for merchants to recover potentially lost sales.
• Back-in-Stock Updates — Automatically notify customers when a previously out-of-stock item is back in stock. This feature can generate renewed interest and prompt customers to complete their purchases.
• Membership Renewal Notices — For businesses with membership programs, automated notifications can remind customers about membership renewals, encouraging retention.
• Shipping and Delivery Updates — Automated notifications can be used to update customers on the status of their shipments, including tracking details and expected delivery dates. This keeps customers informed and reduces support inquiries.

This is possible by integrating your e-commerce store or software with ShopKey.

Connect your CRM, Payment Portals, and eCommerce Platforms like Shopify, WooCommerce, and Hubspot, Zapier via APIs to automate these notifications on WhatsApp.

2.7. Equip your team to provide 24x7 customer support with WhatsApp CRM

A good customer experience enables you to successfully retain your customers in the long run. Be available round the clock, track tickets and respond to them promptly, and collaborate seamlessly with your team, all on a unified platform.

Enable real-time team collaboration with conversation labels & private notes. Assign and re-assign chats for better customer service.
Keep an eye on chatbot conversations and seamlessly take over when needed. Receive notifications for smooth transitions from bot to human interactions.

2.8. Automate responses to customer queries

One of the most significant advantages of WhatsApp API is its ability to integrate with chatbots. Chatbots can be programmed to provide automated customer service.

ShopKey enables businesses to create No-Code Chatbots to respond to customer queries instantly. Unlike human agents, chatbots can operate round the clock, addressing customer queries at any time, and enhancing overall accessibility. Chatbots offer consistent responses, ensuring that every customer receives accurate and uniform information.

Not only does this reduce the load on customer service executives, but also reduces operational costs associated with hiring and training additional customer support staff. This leads to a better user experience and higher customer satisfaction rates.

2.9. Affordable Pricing

WhatsApp stands out as the most cost-effective platform for promoting your products and services.

When using the WhatsApp Business App, you won’t incur any marketing costs. However, it’s worth noting that the app offers minimal features, which may not be suitable for businesses with high message volumes.

In such cases, opting for WhatsApp API is recommended.

There are two components to the charges associated with WhatsApp API:

1. WhatsApp Charges: Charged directly by WhatsApp, it is based on the number of monthly conversations with users. A conversation is considered a 24-hour messaging window initiated when a business messages a user.
2. WhatsApp API Provider Cost: WhatsApp API providers, such as ShopKey, charge for providing a comprehensive, no-code platform that unlocks the full potential of WhatsApp API.

Click here to learn more about WhatsApp API pricing.

2.10. Introduce customer loyalty programs

Foster customer loyalty by integrating loyalty programs into WhatsApp vis WhatsApp API. Offer exclusive rewards, discounts, and personalized offers through the messaging platform, encouraging customer retention and repeat business.

2.11. Get Green-Tick Verified

The green tick on a WhatsApp Business API (WABA) account signifies a verified and official business presence on WhatsApp. This verification badge is similar to a blue checkmark on other platforms.

Verified business accounts are more likely to be trusted by users as they add a level of authenticity to your business, signaling to users that they are interacting with a legitimate and verified entity.

This helps reduce the likelihood of impostors or fraudulent accounts posing as your business, protecting both your brand and your customers, which eventually leads to increased visibility and engagement with your audience.

Further Reading

Are you interested in learning how WhatsApp can benefit your business? Read these articles to find out:

• WhatsApp Business API: The Ultimate Guide to WhatsApp API [August 2023]
• WhatsApp’s New Conversation-Based Pricing: Effective from June 2023
• To be posted.

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